OK guys… we’ve been working on this for a while, but finally the news is out.
We’ve been appointed by Kerry Foods (one of our lovely new clients) to develop the launch marketing for their new Men’s Health Kitchen range of frozen ready meals.
Created to appeal to fitness-orientated, nutritionally aware men, the brand aims to tap into consumer demand for balanced, high protein meals in the developing branded FRM market. With an RRSP of £3 for a 425g meal, the premium range is positioned as a healthy alternative for time poor occasions.
Men’s Health is trusted by over 3 million consumers across its magazine, online channels and Survival of the Fittest events.
The nine enticing recipes include King Prawns & Pomegranate with Persian Rice, and Pulled Chilli Beef with Okra and Wild Rice. The campaign and brand will be rolling out nationally – beginning with Asda in May.
More news shortly when the media and launch campaign breaks…