"Who are our most valuable customers?"
"What does our target audience think of our product?"
"How do online shoppers shop?"
"How do our shoppers behave & why?"
"What do mums look for in a product?"
"What should our product be like?"
"Ongoing Brand and Attitude tracking to monitor impact of NPD and advertising effectiveness amongst elusive Pre and Post-natal mums"
"Qual and Quant study to understand Disney Store’s existing and potential customer base in the UK, France and Italy. Comprised an online survey, focus groups and accompanied shopping visits. A broad range of insights were generated, included market valuation and identification of gifting occasions and opportunities."
"A complex yet strategically vital project to reveal insights into usage of puzzle products across multiple formats and changes in consumer behaviour driven by life stage and technology."
"Quarterly pan-Euro tracking survey over 3 years - monitoring BK and competitor's impact on customers including visitation frequency, satisfaction, promotions, pricing and store issues in 6 international markets"
"Exploring which media and non-media influences affect consumers' motivations and how these "Touchpoints" combine to drive theatrical purchasing decisions. Qual study across multiple demographics in the UK."
"Group discussions with ex-pat communities in UK (as proxy for international audiences) – for long-listing ideas and gaining insight into youth interests and motivations. Followed by focus groups in Warsaw, Prague and Moscow to test and refine promotional concepts."
"Multi-technique project to identify a distinct target group for the paper vs. its rivals – to inform editorial and drive ad sales revenue. Defined as “The IN Generation". Provided insight into Independent readers, their relationship & usage of the paper and value of advertising inventory."
"A project combining ethnographic, focus group and quantitative techniques to understand how TV is watched in the home by families and to gain insights into how advertising fits in and interacts with purchase decision-making processes.
"In home placement and online survey to determine mums’ and kids’ reaction to new product concepts & understand mums' attitudes to new product categories. Outcome was clear product concepts likes & dislikes to drive final product development, intention to purchase data and quantified business opportunity and revenue map"
"Understand European fans’ relationship with tennis - and their perceptions and expectations of the sport at events and on TV. Pre-tested likely impact of proposed match rule changes on fans' attendance at tournaments and likely TV viewing.
Plus survey of top men's tennis professionals, including Federer, Djokovic & Nadal.
7 Stratford Place, London, W1C 1AY
+44 (0)203 282 7132