2021 edit This is MINT: homepage
This is: HAVING A PROPER RUMMAGE AROUND IN YOUR CUSTOMERS’ HEADS
This is: SWEATING THE BIG IDEAS
This is: CONNECTING INSIGHT, BRAND, CONSUMER & CATEGORY
This is: MAKING THE MOST OF YOUR INVESTMENT
This is: GROWING YOUR BRAND
This is: MINT
Supported by our very own in-house research divison, MINT:Lab. Uncovering up-to the-minute nuggets of insight to help inform your brand’s creative development, or delivering standalone research projects.
LATEST : Helping global DJ and fashion designer, Honey Dijon, get the look for her new venture:
OUR COLLECTIVE EXPERIENCE MEANS WE BRING TO THE TABLE AN INVALUABLE BREADTH & DEPTH OF KNOWLEDGE ACROSS SECTORS, AUDIENCES AND BEHAVIOURS.
(SO NO WASTING YOUR TIME RANDOMLY CHASING ‘THE LATEST THING’ IN SHINY MARKETING BAUBLES).
We think of ourselves as
: AN ALWAYS-OPEN DOOR FOR FRESH IDEAS & NEW PERSPECTIVES
: A COMPACT CORE TEAM OF STRATEGICALLY MINDED CREATIVE BRAINS
: A DIVERSE TALENT POOL THAT INCLUDES ALL THINGS DIGITALLY INGENIOUS, MOTION AND MEDIA
: A BS-FREE ZONE
You can think of us as a highly cost effective end-to-end solution, or as one of the single solutions shown below.
Whichever suits your brand and business goals.
Find out why your customers try, buy, stay or recommend – and why they don’t. And discover if you’re already sitting on an untapped gold mine of knowledge.
>Mint:LAB> delivers action-orientated recommendations, not dusty incomprehensible tomes of data.
Reinvigorating existing brands and
firing up new ones.
Including positioning, naming, tone of voice & messaging, identity & design.
All made to live and breathe across every customer touchpoint.
Crafting beautifully effective advertising & marketing communications.
Big insight-driven ideas that bring your brand to life in digital, print, TV, retail, promotional, experiential, social.
All rigorously planned and reported via our ROI planning tools.
Some of the teams we’ve enjoyed working with:
‘BRAND SHOTS’ – espresso-sized insights & thought starters: