2021 edit This is MINT: homepage

HI THERE.
This is: HAVING A PROPER RUMMAGE AROUND IN YOUR CUST
OMERS’ HEADS
This is: SWEATING THE BIG IDEAS
This is: CONNECTING BRAND, CONSUMER, CATEGORY
This is: MAKING THE MOST OF YOUR INVESTMENT
This is: GROWING YOUR BRAND
This is: MINT

 

 


Supported by our very own in-house research division, Mint:LAB. Uncovering up-to the-minute nuggets of insight to help inform your brand’s creative development, or delivering standalone research projects.

LATEST:

LATEST : Helping global DJ and fashion designer, Honey Dijon, get the look for her new venture:

OUR COLLECTIVE EXPERIENCE MEANS WE BRING TO THE TABLE AN INVALUABLE BREADTH & DEPTH OF KNOWLEDGE ACROSS SECTORS, AUDIENCES AND BEHAVIOURS. 
(SO NO WASTING YOUR TI
ME RANDOMLY CHASING ‘THE LATEST THING’ IN SHINY MARKETING BAUBLES).

 

 

 

With proven success in
food & drink,
mum & baby,
travel,
lifestyle,
and tech.

Spanning consumer and category.

Here are some of our brand growth stories…

“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
Stories
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
Stories
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
Stories
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
“We’re a £9billion global business, but you wouldn’t know it to look at us”
Stories
“We’re a £9billion global business, but you wouldn’t know it to look at us”
“How can we refresh our brand to take it into new categories?”
Stories
“How can we refresh our brand to take it into new categories?”
“Here’s a bag of white powder. We want to be an established brand but we can’t outspend the market leaders”
Stories
“Here’s a bag of white powder. We want to be an established brand but we can’t outspend the market leaders”
“We want to launch with sampling, but we need to convert to sales too. (And without the budgets of Coca-Cola)”
Stories
“We want to launch with sampling, but we need to convert to sales too. (And without the budgets of Coca-Cola)”
“How do we reward an audience that already has it all?”
Stories
“How do we reward an audience that already has it all?”

We think of ourselves as
: AN ALWAYS-OPEN DOOR FOR FRESH IDEAS & NEW PERSPECTIVES

: A COMPACT CORE TEAM OF STRATEGICALLY MINDED CREATIVE BRAINS
: A DIVERSE TALENT POOL THAT INCLUDES ALL THINGS DIGITALLY INGENIOUS, MOTION AND MEDIA
: A BS-FREE ZONE


You can think of us as a highly cost effective end-to-end solution, or as one of the single solutions shown below. 

Whichever suits your brand and business goals.

:Research

Find out why your customers try, buy, stay or recommend – and why they don’t. And discover if you’re already sitting on an untapped gold mine of knowledge.

>Mint:LAB> delivers action-orientated recommendations, not dusty incomprehensible tomes of data.

:Create

Reinvigorating existing brands and
firing up new ones. 

Including positioning, naming, tone of voice & messaging, identity & design.

All made to live and breathe across every customer touchpoint.

:Activate

Crafting beautifully effective advertising & marketing communications.

Big insight-driven ideas that bring your brand to life in digital, print, TV, retail, promotional, experiential, social.
All rigorously planned and reported via our ROI planning tools.

Some of the teams we’ve enjoyed working with:

‘BRAND SHOTS’ – espresso-sized insights & thought starters: