YOU DO YOU: The 2022 update

As consumers question their brand choice decisions & household budgets reduce, new behaviour is emerging. Keeping pace and understanding the changes will be crucial in a changing a (post?-)Covid-influenced marketplace....

#1 >Shoppers are changing behaviour. WTF now for brands?_

New research shows consumers’ changed purchasing behaviours in 2020. In the face of these insights, how will your brand react…?

#2: Online is kicking off – so WTF now for brands?

The online grocery explosion wasn’t a passing phase. And shoppers are increasingly open to trying new brands. The key data since Lockdown 1.0 2020.

#3: Discounts vs loyalty – what’s the big deal for brands?_

The role of discounting to encourage brand switching can be a powerful one. But it’s a double-edged sword for brands.

#4: WTF are the fastest growing FMCG categories & who’s losing out?_

Which categories are growing (or not), and where are the vulnerabilities to increasing levels of range rationalisation?

#5: As shopper behaviour shifts – what does it all mean?_

The last 12 months has seen the biggest shift in shopping behaviour for 10 years. So what does it all mean?

Signs it’s time to rebrand. And the cost of doing nothing.

Recognise any of these symptoms? Chances are your brand needs an update. But that doesn’t mean a new logo.

So how do you differentiate your brand? | Part 2.

Examining the importance of the consumer’s brand experiences across multiple touchpoints. How it creates differentiation. And how delighted consumers are prepared to pay more for their products.

So how do you differentiate your brand? | Part 1.

Conventional thinking says that every brand should have a unique point of difference. But in many mature, competitive or commoditised markets, there’s often only ‘points of parity’.

Pitfalls of targeting for Plant-based brands.

There’s more Plant-based NPD launches than ever. But how brands target, and talk to, their audiences isn’t keeping pace…