This is MINT: Category

Hi there.
We work as insight-driven creative partners for category & shopper marketing teams.
Working alongside you to get the most out of your investment, boost sales, and grow your business.
‘Brand Shots’ – check out our espresso-sized brand insights & thought starters:
We provide:
1 : Category support
CATEGORY VISION
Fresh insight-led category concepts that reflect customer trends whilst addressing retailer needs.
FIXTURE VISION
Re-imagining fixture architecture, signposting and design to bring to life retailer environments and inspire new customer behaviours.
TRADE SELL-IN
Partnering with commercial teams to create bespoke retailer presentations that bring brand messages to life and convey a compelling business case.
JOURNEY MAPPING
In-depth mapping, understanding, and maximisation of customers’ touchpoints along their path to purchase, and repeat purchase.
UNIQUE INSIGHTS
Our in-house research & insight division, Mint:LAB Gathering and applying up-to-the-minute customer & market data to guide strategy & ROI planning.
2. Shopper activation:
SUPPORT PLANS
Creative product support deployed via retailer media.
PROMOTIONAL SUPPORT
(Or emotional support if you like). Meticulously planned & budgeted on-pack promotions that leap off the fixture to attract and convert customers.
TRIAL DRIVING
Innovative wet and dry sampling campaigns that help drive sales and support specific retailers or regions.
ACCOUNT LAUNCHES
Creation and implementation of brand launch packages for individual retailers or multiple accounts (in retail & wholesale).
MULTI-CHANNEL EXECUTION
Highly targeted creative made to live and breathe across every customer touchpoint and media channel.
Mint:LAB
Our in-house research & insight division, Mint:LAB provides additional rigour for the overall brand, strategy, and creative process – helping guide business & budgeting decisions for brand owners and senior team members.
With full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool.
Mint:LAB is also deployed for stand-alone research projects.
Helping answer questions such as:
Should we launch this product?
Why do people buy us? And why do they not?
What are our customers’ paths to purchase?
Why aren’t our customers more loyal?
How and where should we best invest our budgets?