This is MINT: Category
Hi there. We work as insight-driven creative partners for category & shopper marketing teams. Working alongside them to get the most out of their investment, boost sales, and grow their brands.
1. Category support:
Defining insight-led category visions that combine customer trends whilst addressing retailer needs.
Re-imagining fixture architecture, signposting and design to bring to life retailer environments and inspire new customer behaviours.
Partnering with commercial teams to create bespoke retailer presentations that bring brand messages to life and convey a compelling business case.
In-depth mapping, understanding, and maximisation of customers’ touchpoints along their path to purchase, and repeat purchase.
Our in-house research & insight division, MINT:Lab. Gathering and applying customer and consumer insights to guide strategy & ROI planning.
2. Shopper activation:
Insight-led, ‘disruptive’ creative ideas deployed via retailer media.
(Or emotional support if you like) On pack promotions that leap off the fixture to attract and convert customers.
Wet and dry sampling campaigns that deliver behaviour changing experiences to support specific retailers or regions.
Creation and implementation of brand launch packages for individual retailers or multiple accounts (in retail & wholesale).
Insight-led, highly targeted creative that lives and breathes across every customer touchpoint and media channel.
Our in-house research & insight division, offering full Qual & Quant capabilities. Plus ROI planning & evaluation via our Twenty:20 tool. MINT:Lab helps provide additional rigour for the overall brand, strategy, and creative process – helping guide business decisions for brand owners, directors, and entrepreneurs. Clients also hire MINT:Lab for stand-alone research projects.
Helping answer questions such as:
Should we launch this product?
Why do people buy us? And why do they not?
What are our customers’ paths to purchase?
Why aren’t our customers more loyal?
How and where should we best invest our budgets?
Brand Shots. Insights and thought starters: