So how do you differentiate your brand? | Part 2.

Examining the importance of the consumer’s brand experiences across multiple touchpoints. How it creates differentiation. And how delighted consumers are prepared to pay more for their products.
(Video)

So how do you differentiate your brand? | Part 1.

Conventional thinking says that every brand should have a unique point of difference. But in many mature, competitive or commoditised markets, there’s often only ‘points of parity’.
(Video)