#1 >Shoppers are changing behaviour. WTF now for brands?_

New research shows consumers’ changed purchasing behaviours in 2020. In the face of these insights, how will your brand react…?

#2: Online is kicking off – so WTF now for brands?

The online grocery explosion wasn’t a passing phase. And shoppers are increasingly open to trying new brands. The key data since Lockdown 1.0 2020.

#3: Discounts vs loyalty – what’s the big deal for brands?_

The role of discounting to encourage brand switching can be a powerful one. But it’s a double-edged sword for brands.

#4: WTF are the fastest growing FMCG categories & who’s losing out?_

Which categories are growing (or not), and where are the vulnerabilities to increasing levels of range rationalisation?
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So how do you differentiate your brand? | Part 2.

Examining the importance of the consumer’s brand experiences across multiple touchpoints. How it creates differentiation. And how delighted consumers are prepared to pay more for their products.
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So how do you differentiate your brand? | Part 1.

Conventional thinking says that every brand should have a unique point of difference. But in many mature, competitive or commoditised markets, there’s often only ‘points of parity’.
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‘Love you too’. Improving customer relationships.

If relationships are a two-way thing, what are you and your customers really getting out of it? See how to make yours better.
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