#5: As shopper behaviour shifts – what does it all mean?_

The last 12 months has seen the biggest shift in shopping behaviour for 10 years. So what does it all mean?
(Article)

Signs it’s time to rebrand. And the cost of doing nothing.

Recognise any of these symptoms? Chances are your brand needs an update. But that doesn’t mean a new logo.
(Video)

Pitfalls of targeting for Plant-based brands.

There’s more Plant-based NPD launches than ever. But how brands target, and talk to, their audiences isn’t keeping pace…
(Video)

The Naked Shopper. Insight #2

The Naked Shopper. Insight #2: Key insights on how gender differences influence purchase decisions and recognising gender-specific tendencies.
(Read / download pdf)

The Naked Shopper. Insight #1

The Naked Shopper. Insight #1: Key insights uncovering customer mindsets & market trends, and their implications for brands.
(Read / download pdf)

Out with the new, in with the old. It’s time to put ideas first.

Searching for the next big thing in digital innovation for your brand? Don’t forget, the latest tech is still only the carrier of a brilliant, creative idea.
(Video)

Love at first bite (not). The perils of being one of 90% of launches.

Well done – you’ve launched your brand and have distribution & sales. Job done, right? Wrong.
(Article)