#1 >Shoppers are changing behaviour. WTF now for brands?_

New research shows consumers’ changed purchasing behaviours in 2020. In the face of these insights, how will your brand react…?

#2: Online is kicking off – so WTF now for brands?

The online grocery explosion wasn’t a passing phase. And shoppers are increasingly open to trying new brands. The key data since Lockdown 1.0 2020.

#3: Discounts vs loyalty – what’s the big deal for brands?_

The role of discounting to encourage brand switching can be a powerful one. But it’s a double-edged sword for brands.

#4: WTF are the fastest growing FMCG categories & who’s losing out?_

Which categories are growing (or not), and where are the vulnerabilities to increasing levels of range rationalisation?
(Article)

#5: As shopper behaviour shifts – what does it all mean?_

The last 12 months has seen the biggest shift in shopping behaviour for 10 years. So what does it all mean?
(Article)

The Naked Shopper. Insight #2

The Naked Shopper. Insight #2: Key insights on how gender differences influence purchase decisions and recognising gender-specific tendencies.
(Read / download pdf)

The Naked Shopper. Insight #1

The Naked Shopper. Insight #1: Key insights uncovering customer mindsets & market trends, and their implications for brands.
(Read / download pdf)