“I can’t remember the last time I had
a whole night’s sleep

Firing up a new tech start up.
Koala & Joe: a new platform for professional parent & child experts.
Helping families across the UK easily find, book, pay and manage appointments with verified experts all in one place.

Brand strategy & creation, creative direction & design, tov and messaging, UI & UX, social.
With bespoke tech build.


Initial funding won from Natwest pitch.
Endorsement from 9 opinion leading trade associations.
Successful expert’s recruitment campaign Jan 2022.
Currently in Beta mode.

Koala&Joe_Master 4COL logo_02 06 2021-01-01

Naming & identity

Creative development of brand name & identity across multiple social and web environments. Plus Trademarking.


Extensive quantitative primary research amongst parents to understand concept appeal, needs and wants anddemographics of potential users. Followed by modelling with published data to establish scale and commercial viability of the business.

The brand’s unique personality

Creation of brand’s signature styling, tov, messaging, and imagery assets.

Bespoke build dashboard for experts.
Providing a comprehensive yet intuitive method of managing personal profiles, updating availability and accepting bookings.
Plus secure payments via Stripe. And direct messaging with clients before and after appointments. 

Messaging and comms

Targeting the B2B expert audience:

And targeting parents:

Customer journey mapping, wire framing & site map for bespoke build: