“I can’t remember the last time I had a whole night’s sleep”
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
“We’re a £9billion global business, but you wouldn’t know it to look at us”
“How can we refresh our brand to take it into new categories?”
“Here’s a bag of white powder. We want to be an established brand but we can’t outspend the market leaders”
“How do we reward an audience that already has it all?”
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