LPAGE CANDAREL This is MINT: Homepage

HI ODILE,
THANKS FOR DOING THE QR THING.

We mint brands. And help them grow.
Whether you need to act on the latest insights, gain & retain new listings, or simply hear a fresh point of view. We work alongside you to maximise your investment and ensure your brand makes it mark.


Supported by our very own research & insight division, Mint:LAB. Uncovering up-to the-minute nuggets of knowledge to help inform your brand’s strategy & development.

LATEST:

YES WE HAVE SHED LOADS OF EXPERIENCE HELPING FOOD & DRINK BRANDS ACHIEVE THEIR AMBITIONS.
BUT
WE ALSO BRING TO THE TABLE AN INVALUABLE BREADTH OF KNOWLEDGE ACROSS PARALLEL SECTORS, AUDIENCES AND BEHAVIOURS.
SPANNING CONSUMER &
CATEGORY.


Here are some of our brand growth stories…

“I can’t remember the last time I had a whole night’s sleep”
Stories
“I can’t remember the last time I had a whole night’s sleep”
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
Stories
“Our product range costs 3x the norm, but it’s only available in one value-led retailer”
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
Stories
“Everyone looks and talks the same in the luxury cruise market. How should we stand out?”
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
Stories
“I can’t believe the brand you helped me set up from my kitchen has just sold for £40m”
“We’re a £9billion global business, but you wouldn’t know it to look at us”
Stories
“We’re a £9billion global business, but you wouldn’t know it to look at us”
“How can we refresh our brand to take it into new categories?”
Stories
“How can we refresh our brand to take it into new categories?”
“Here’s a bag of white powder. We want to be an established brand but we can’t outspend the market leaders”
Stories
“Here’s a bag of white powder. We want to be an established brand but we can’t outspend the market leaders”
“How do we reward an audience that already has it all?”
Stories
“How do we reward an audience that already has it all?”

WE THINK OF OURSELVES AS:
: An always open door for fresh ideas & perspectives

: A compact core team of strategically minded creative brains
: A BS and ego-free zone

YOU CAN THINK OF US AS:
: A highly cost effective, end-to-end solution
: Or one of the single solutions shown below

Whichever suits Whole Earth’s brand and business goals…

:Research

Find out why your customers try, buy, stay or recommend – and why they don’t. And discover if you’re already sitting on an untapped gold mine of knowledge.

>MINT:LAB> delivers action-orientated recommendations, not dusty incomprehensible tomes of data.

:Create

Reinvigorating existing brands and
firing up new ones. 

Including positioning, naming, tone of voice & messaging, identity & design.

All made to live and breathe across every customer touchpoint.

:Activate

Crafting beautifully effective advertising & marketing communications.

Big insight-driven ideas that bring your brand to life in digital, print, TV, retail, promotional, experiential, social.
All rigorously planned and reported via our ROI planning tools.

Other teams we’ve enjoyed working with:

‘BRAND SHOTS’ – espresso-sized brand insights & thought starters: